The first thing I needed to do was to pick a name for the application. And it’s a difficult task. I decided not to keep the Beeftext name for this macOS application, because I do not want users to believe that Beeftext for Windows is still actively developed.

I set a few constraints:

  1. The name should be short.
  2. The name should be fun.
  3. The name must be SEO friendly.

And the winner is…

I finally decided to go with the name Shoofler.

  • Shoofler is short: well, it a two syllable word.
  • Shoofler is fun: shoofler sounds fun in English, at least to me, and phonetically, it sounds like ‘chou-fleur’, the French word for cauliflower.
  • Shoofler is SEO friendly: typing the word in a search engine leads to very little results, and the domain name shoofler.app was available.

Alternatives

I considered two alternative names:

  • Texticle: short and very funny. The domain texticle.app is available, but as you may imagine, typing the name in a search engine leads to mostly NSFW content.
  • Calepin: calepin is a French work that mean ‘small notebook’. The name is short, fun, but calepin.app is not available, and only French speaking people will pronounce it correctly.